Approaching Corporations

Some years ago I used to work at a place that had a 24-hour Nautilus (for those not familiar with them they are an exercise facility) about a block away. At least once every few weeks they would come by and do a "have we got a deal for you. One time only (at least until next month), we're offering a 2 for 1 special." Another example of this. A friend of mine works for a company that recently moved. He says that within a couple of days of the move the local Jack In The Box came by and offered a special 10% discount for employees of this company.

So, has anyone ever approached corporations in this way to market their school? Anyone have success with it?