Hey folks, we may be looking at a restructuring of our dojo's "administration" Can anyone provide sources of guidance for managing and "growing" a dojo? I am open to any suggestions from the most basic to the most arcane. We may need to start again from the ground up. Thanx in advance for your time and attention.
With baited breath,
One of the approaches that I've seen used is to offer an introductory class for just beginners. This usually lasts 6-8 weeks and has 1-2 classes per week. This gives the beginner some Aikido experience, without committing to a month's worth of dues or buying a gi.
If you can, try and get associated with a community group and see if you can get your classes mentioned in their mailing list. This will save you the time, trouble and money associated with advertising. Your association with a community group will also give you credibility to your potential students.
An example of the above could be having classes with a local Park District and having your classes in their fieldhouse, advertised along with other Park District classes.