Welcome to AikiWeb Aikido Information
AikiWeb: The Source for Aikido Information
AikiWeb's principal purpose is to serve the Internet community as a repository and dissemination point for aikido information.

aikido articles


dojo search
image gallery
links directory

book reviews
video reviews
dvd reviews
equip. reviews


rss feeds

Follow us on

Home > AikiWeb Aikido Forums
Go Back   AikiWeb Aikido Forums > External Aikido Blog Posts

Hello and thank you for visiting AikiWeb, the world's most active online Aikido community! This site is home to over 22,000 aikido practitioners from around the world and covers a wide range of aikido topics including techniques, philosophy, history, humor, beginner issues, the marketplace, and more.

If you wish to join in the discussions or use the other advanced features available, you will need to register first. Registration is absolutely free and takes only a few minutes to complete so sign up today!

Thread Tools
Old 06-02-2009, 04:00 PM   #1
George S. Ledyard
George S. Ledyard's Avatar
Dojo: Aikido Eastside
Location: Bellevue, WA
Join Date: Jun 2000
Posts: 2,670
Dojo Marketing

Since the economy has tanked, keeping a dojo going is even more challenging. It seems that the demographics have changed with interest in traditional arts like Aikido being down as compared to the Mixed Martial Arts which appear nightly on prime time cable TV.

An Aikido school needs to do two things to capture those new students. First, any student already looking for an Aikido school needs to see your website when he or she searches on-line. That's a given. Their decision as to where to train will mostly be based on location. 95% of your students, especially the kids, will come from within a 20 minute travel time at rush hour.

The real prize is the potential students who don't know anything about martial arts and are just checking things out. It is imperative that your dojo's website appear when anyone searches for either Aikido, Martial arts, or Self Defense. These are the big three key words.

Since the organic listings are very competitive, meaning its not easy to optimize your website so that it appears on the first page of a search (if the search isn't locally targeted) a search engine marketing program can place your ads up front, even when the website itself is several pages down in the listings. This can drive potential students to your site.

We have programs with Google and Yahoo. They are Pay per click programs. For something like martial arts, these are relatively cheap as there simply aren't tons of folks who are searching for dojos.(the demographics say that only 1% of the population has any interest in doing martial arts at all). Just make sure that you target all of your searches locally. The search marketing programs all let you specify exactly where you want your ads displayed. You don't actually care of someone outside your local area sees your ads, in fact you'd prefer they don't so that you aren't paying for clicks that can't turn into students.http://www.aikiweb.com//blogger.goog...t.blogspot.com

  Reply With Quote

Please visit our sponsor:

AikiWeb Sponsored Links - Place your Aikido link here for only $10!


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
We need dojo help Aiki-lost Anonymous 13 05-13-2006 10:17 AM
Beginners Retention Rates akiy Teaching 45 04-06-2006 12:13 AM
Need advice/new guy to area's dojo YinYaker Training 17 02-15-2005 02:57 PM
Questions on Starting a New Dojo Paul Barrett Teaching 12 08-01-2004 06:46 PM

All times are GMT -6. The time now is 03:55 AM.

vBulletin Copyright © 2000-2018 Jelsoft Enterprises Limited
Copyright 1997-2018 AikiWeb and its Authors, All Rights Reserved.
For questions and comments about this website:
Send E-mail
plainlaid-picaresque outchasing-protistan explicantia-altarage seaford-stellionate