Magazines print stuff that sells. 10th Dan is news... whether it is good or bad, it does get attention and sell issues.
Check out e-budo.com sometime. This is a great web-site that is filled with people who do their homework on both true martial artists as well as "sokey dokey" types out there who consider themselves master's of all arts. E-budo is kind of a watchdog website and is really good for finding out what is really going on in the world of martial arts.
Aiki-web and E-budo are the two main MA websites I frequent out there. It's time well spent for anyone truly interested in martial arts.