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Old 02-27-2004, 05:03 AM   #1
rachmass
Dojo: Aikido of Cincinnati/Huron Valley Aikikai
Location: Somerset Michigan
Join Date: Jul 2002
Posts: 794
Offline
Smile Results of the poll

Thanks everyone for participating in the poll/survey that I took. It is now officially closed, and here are the results:


Answers to the poll (71)

How did you initially find out about the dojo?
From the website 23
From a friend 22
Walked by 5
From a flyer 8
From the phone book 8
Drove by 3
From an ad in the paper 1

What was the most critical factor in choosing this dojo over others?
Teacher 30
Location 21
Atmosphere 15
Class times 4
Price

What was the least critical factor in choosing this dojo over others?
Price 34
Location 15
Class times 13
Atmosphere 5
Teacher 3

What is your proximity to a college or university?
3-5 miles 13
1-2 miles 11
Within mile 10
5-10 miles 10
2-3 miles 9
Over 10 miles 9
Under 1 mile 8

What is your location?
Secondary street/average visibility 17
Community center/YMCA 12
Warehouse 10
Quiet street 9
Main street/excellent visibility 8
Main street/average visibility 8
Shopping mall 4
Office center 1

What is the average age range of new people coming into the dojo?
22-29 42
30-35 11
18-21 8
36-39 4
Under 18 4
40-49 2
50 and above

What is the rank of your teacher?
6th Dan or higher 20
3rd Dan 14
4th Dan 11
5th Dan 10
1st Dan or below 8
2nd Dan 5

How important was rank in choosing your teacher?
Not very important 24
Not important at all 20
Somewhat important 12
Most important 5


What is your profession?
Professional 35
Other 21
Student 8
Office worker 4
Doctor/Lawyer 1
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Old 02-27-2004, 10:40 AM   #2
John Boswell
 
John Boswell's Avatar
Dojo: Aikido of Midland
Location: Midland, Texas
Join Date: Jan 2003
Posts: 597
United_States
Offline
Great info, Rachel! Lots of interesting data there.

I have my own thoughts on what you have found , but more importantly:

What do you see when looking at these results?

How do you intend to use this information?

Best of luck in the future! I hope you do very well in your teaching and dissemination of Aikido!

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Old 02-27-2004, 01:38 PM   #3
rachmass
Dojo: Aikido of Cincinnati/Huron Valley Aikikai
Location: Somerset Michigan
Join Date: Jul 2002
Posts: 794
Offline
Hi John,

The way I looked at it was that people are coming in to the dojo first for the teacher, and second for the location, and that if you are not a known teacher (or newer, as I am), then you should make sure to have a visible location. Also, it really indicated that it was younger folks coming into the dojo more frequently than older folks, and that proximity to a university or college was important. I made an offer to rent a space that is within one mile of a university and has decent visibility, and it was based on the results of this poll. If I were a more experienced teacher, I wouldn't have worried about location as much.

It also was apparent that the internet has become an even greater force in advertising (although it might be skewed somewhat by the participants of this poll being on the computer a lot as it is) than I expected, and that I am not going to waste vast sums of money on any print advertising. Again, it depends on the teachers prominence.

I sincerely hope that everyone can benefit from this poll.
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Old 02-27-2004, 02:07 PM   #4
John Boswell
 
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Dojo: Aikido of Midland
Location: Midland, Texas
Join Date: Jan 2003
Posts: 597
United_States
Offline
Quote:
What was the most critical factor in choosing this dojo over others?

Teacher 30

Location 21

Atmosphere 15

Class times 4

Price
Quote:
How important was rank in choosing your teacher?

Not very important 24

Not important at all 20

Somewhat important 12

Most important 5
I'd agree with just about everything you've said so far and... it sounds like your headed in the right direction. The only point I would care to make is based on these two findings I've listed here.

According to your poll, the instructor is the major factor in people choosing a dojo over others, and yet rank is not so important.

I agree.

Being a good instructor, having excellent communication skills, technical ability, ability to instruct... all of that is foremost in the minds of students. We're coming to train and LEARN, not just be caudled or handed certificates/belts that amount to nothing.
Quote:
...and that if you are not a known teacher (or newer, as I am), then you should make sure to have a visible location.
Any personal "fame" as an instructor isn't as important as being known for your skill at Aikido and being able to teach it!

Get an 'okay' location, get the "word of mouth" thing going... but be the best instructor you know how to be. How well you teach is sometimes as important as what you teach.

Best of luck to you! I hope you do very well!

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