What was the most critical factor in choosing this dojo over others?
• Teacher 30
• Location 21
• Atmosphere 15
• Class times 4
How important was rank in choosing your teacher?
• Not very important 24
• Not important at all 20
• Somewhat important 12
• Most important 5
I'd agree with just about everything you've said so far and... it sounds like your headed in the right direction. The only point I would care to make is based on these two findings I've listed here.
According to your poll, the instructor is the major factor in people choosing a dojo over others, and yet rank is not so important.
Being a good instructor, having excellent communication skills, technical ability, ability to instruct... all of that is foremost in the minds of students. We're coming to train and LEARN, not just be caudled or handed certificates/belts that amount to nothing.
...and that if you are not a known teacher (or newer, as I am), then you should make sure to have a visible location.
Any personal "fame" as an instructor isn't as important as being known for your skill at Aikido and being able to teach it!
Get an 'okay' location, get the "word of mouth" thing going... but be the best instructor you know how to be. How well
you teach is sometimes as important as what
Best of luck to you! I hope you do very well!