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Old 02-04-2011, 08:39 AM   #14
Location: Massachusetts
Join Date: Jun 2006
Posts: 3,202
Re: Successful Dojo Advertising?

Here's another thought: who are the potential students? I expect it varies a lot from place to place, and thus, the best medium to reach them is going to change too. Also, who are the potential keepers -- and do you really want to bring in students who are just going to raise your churn ratio and who aren't going to be keepers (even in a limited sense, such as university students who will almost certainly be moving on in a few years but who may train with dedication while they're here)?
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