Successful Dojo Advertising?
Which advertising strategies have been the most successful in attracting people to your dojo? I am interested in hearing which advertising strategies, electronic, web-based & traditional have seen the greatest number of people actually stepping on to your tatami. I accept that once on the mat different forces come in to play. It seems to me that a great number of fantastic instructors have very poor attendance and very few drop ins. Therefore aikido may well benefit from a more professional approach to advertising and client base interaction.