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Old 05-23-2003, 02:18 AM   #15
PeterR
 
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Dojo: Shodokan Honbu (Osaka)
Location: Himeji, Japan
Join Date: Mar 2001
Posts: 3,319
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Erik you just lost a life long fan - I mean I was really really impressed. And like all disappointed fans .....
Quote:
Erik Haselhofer (Erik) wrote:
I'm glad a few of you got it. I was worried.

I should probably leave this as a mystery and let you all think I'm a great copywriter but with the exception of about 30 words I borrowed the piece verbatim from what is perhaps the single most famous piece of advertising ever written. You can see it at

http://www.passaicparc.com/killer/caples.html

Anyone doing any copywriting/advertising should read this guys book.

Peter Rehse Shodokan Aikido
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