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Old 05-23-2003, 12:34 AM   #14
Erik
Location: Bay Area
Join Date: Jun 2000
Posts: 1,200
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I'm glad a few of you got it. I was worried.

I should probably leave this as a mystery and let you all think I'm a great copywriter but with the exception of about 30 words I borrowed the piece verbatim from what is perhaps the single most famous piece of advertising ever written. You can see it at

http://www.passaicparc.com/killer/caples.html

Anyone doing any copywriting/advertising should read this guys book.
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