What is your intention when you do an Aikido technique? When you do a shiho nage or kote gaeshi what do you intend to happen to uke?
I used to think how BAD-ASS (TM) I would be if I were to do it on a REAL-LIFE (TM) Thug.
Nowadays, I JUST DO IT (TM) without any thoughts. The result can be amazingly powerful, and I get more blissfully high feeling. My intention is nothing, I just go with the flow. No thoughts, no intention... JUST DO IT (TM).
Disclaimer: I am not an advocate of any BRAND.