View Single Post
Old 10-10-2012, 06:10 AM   #1
graham christian
Dojo: golden center aikido-highgate
Location: london
Join Date: Oct 2010
Posts: 2,697
Who's missing out? (On "Promotion and advertising" rhetoric)

Promotion and advertising. It appears to me that a lot of what's being talked about Aikido or Aiki wise has degraded into advertising in alignment unfortunately with modern ways of doing things.

The message given by such advertising is that you are missing out, that you must have and if you don't then you are wrong or less than.

Modern Aiki?

Promotion......ahh, gone are the days so it seems where one just promotes what he is doing, happy for those who want to do likewise and happy for those who don't.

Minds led this way and that way by the fear of missing out, shame really.

As I see it it's just unnecessary fodder for the insecure. Funny thing is it's not even needed.