Our club found having YouTube video on our website really helped people make that first big step of coming to the dojo. I think it helps remove the perception of big scary martial artists just waiting to pounce on fresh throw toys.
Anecdotally clunky techniques, goofy beginners (and instructors) can be more effective than death-defying breakfalls in attracting members
http://www.youtube.com/griffithaikido
best,
dan