I've been under the impression that these things weren't "budo values" until the 20th century. Which in my mind ties them to that ugly period of nationalization and imperialism.
I think so too, Cliff. Then again, many western nations have adopted them as "budo values" too. What about all the after-school karate centres that will teach little Johnny "Discipline, Self-Confidence" etc? It doesn't seem out of place there, but if a swim school advertised in the same way, would it feel out of place? In essence, the same values are being imparted...