Quote:
Demetrio Cereijo wrote:
Would you mind to provide citations of said research?
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Yes, talk to successful marketing firms, and business, go to their luncheons and other events.Check out business college courses. Talk to local business owners. Use Google. Take the view of a new entrepreneur in looking for recourses to help you. That is what I did. There is a sea of resources and research out there to help you. Am not a scholar, so I didn't keep track of all the books and material I also read on marketing and successful business practices over the years. There are lots of good books on marketing and advertising out there, too many to mention. Sorry I couldn't be more helpful.