Anyone can charge whatever they want for the product they are selling. Its their's to price.
The following quote from Dan Harden captures something fundamental in my opinion:
Quote:
"Were the IP a new brand of car getting these kinds of positive results they would take over the market.
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I do think that more than anything else, this is about branding and identity, the entity being branded is "Aiki". Which of the following is easier to market:
"Dan Harden's training method" or
"Aiki"?