Re: Starting a new Dojo
Congratulations on the new dojo. I can only think of a couple of things:
Get affiliated with a university club. You'll get steady students, fresh commers, event opporunities, and people with time on their hands who are usually happy to help out w/ fliers. My old karate club did plenty of events, charity, parties, etc. We also did the self-defense seminars for freshmen (that was a pretty big boost), and wiggled our way into making karate classes for PE credits.
Make a webpage and update it.
get in the yellowpages.
Sell shirts (worked great in my University's karate and kickboxing clubs)