It has been my understanding that Mr. Geis's rank is self appointed. Mr. Geis states that he is a 10th Dan in a particular style of Aikido (I don't remember which one). Located elsewhere in the webpage Mr. Geis states that he "founded" the style of Aikido that he holds a 10th Dan in. So, you can deduce from this information that Mr. Geis "founded" a style of Aikido and then appointed himself a 10th Dan in that style. I've seen this type of self-appointed ranking in other arts (Karate, Tae Kwon Do, etc.) but not in Aikido. I'm not trying to be disrespectful with these conclusions, I'm only stating what I've read.