Well, there's really not much to say. I think anyone sincerely practicing Aikido knows this for what it is...blatant commercialism and self promotion at work. It's happened before and will happen again, and unfortunately this kind of bunk will attract a certain crowd. Maybe large mayber small(let's hope small). Just keep practicing with a sincere mind and heart, I say...and don't crap like this worry you. Oh well, it gave me a good chuckle.