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Old 12-02-2003, 06:42 AM   #3
Jeanne Shepard
Jeanne Shepard's Avatar
Dojo: Puget Sound Aikikai
Location: Seattle
Join Date: Oct 2003
Posts: 351
Our dojo is dealing with the fact that, even non profit dojos have to meet expense.

IMHO advertising is expensive and does't tend to pay for itself. Word of mouth gets you more for the effort.

A good resource is Nolo Press's Marketing without Advertising. They have a web page.

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