A friend threw a light, arcing-from-the-side punch at my head for some reason on New Years. There was a problem: I had a delicious hot pocket in my left hand, that I was loath to sacrifice (unlike the reckless Mr. Medling and his cast-aside coke!). However, I reflexively did a sort of circling-up deflection, which redirected him rather smoothly into an ikkyo-nage position. It seems remarkably effective, since I didn't push much but he still almost fell into the table a few feet away. (Fortunately, he caught himself).
This probably wouldn't have worked if he was /really/ coming at me...
...but the important thing is, I was able to enjoy my delicious hot pocket.