Re: Build it They Will Come...Or not
Assuming you are in the United States, website, website, website! Get listed here on AikiWeb. Make brochures that you can locate outside the dojo (for times when you are closed) and to give to folks who inquire. The Yellow Pages don't seem to be too productive, nor do demonstrations. Link up with other martial arts schools in the area so you and other schools can make referrals back and forth. Make sure that you have someone to contact when prospective students reach out, regardless of how they learn of you. Good luck.