I like the column Ross and all you say in it except for one thing, the title.
One of the main things I say in my Aikido when getting across to others how so many seem to take the wrong path is that they are enticed by the concept of being some kind of superman. Enticed by a physical image and trapped in the idea of superiority.
It's now a common saying amongst my students when watching others trying to develop 'power' and super strength and other egotistical things.
I encourage the path of selflessness instead and the way to the true selfless self.
Either way, thanks for the column.