It is clear from what I've written, David, that I agree with you (although Ron makes a strong point); what other words/phrases might we use?
Actually, that's a very good question.
From The Laws of Form by G. Spencer Brown:
"If a content is of value, a name can be taken to indicate this value. Thus the calling of the name can be identified with the value of the content."
If you pick a word that is already obscure in its meaning the content or value is obscured to.
Intent is better understood by the western mind.