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Ian Dodkins (ian) wrote:
Someone who charges a lot of money will only retain students if they think it is worth it - thus they can only survive if they are very good.
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Or, if they can make people think that they are very good.
You know, some products, like perfume, sell better if they cost more - because a high price is part of the 'luxury'concept which you are buying, along with the scent. When I suggested this to my teacher, he immediately replied "so you suggest I double my fees". Well, I did not say that
Cheap dojo and expensive dojo maybe are different niches on the market, so to speak.
Regards,
Hanna