Would you mind to provide citations of said research?
Yes, talk to successful marketing firms, and business, go to their luncheons and other events.Check out business college courses. Talk to local business owners. Use Google. Take the view of a new entrepreneur in looking for recourses to help you. That is what I did. There is a sea of resources and research out there to help you. Am not a scholar, so I didn't keep track of all the books and material I also read on marketing and successful business practices over the years. There are lots of good books on marketing and advertising out there, too many to mention. Sorry I couldn't be more helpful.