Janet Rosen

Krystal, it may be worth a try if it's pitched as dojo survival. But don't be surprised if folks join up for a few months and fade again.
Right after our dojocho/chief instructor died unexpectedly 13 months ago, our small town dojo had a big growth spurt as several of her former students, including yudansha off the mat 5 -10 years, joined up, paid dues, and started coming to class. Within six months, none were showing up to train anymore, presumably for the same reasons they hadn't been training all along.