Absolutely! The problem here lies with parents that want to protect their kids from any type of disappointment and a society now that wants everyone to "win." No matter how badly you play you make the team or no matter how well your team does everyone gets a trophy. In the US, IMO, we are failing to teach the youth, who, let's face it, will become adults that have a childs mind, leading to ever more serious problems.
While I don't approve of helicopter parenting, I don't think you can point to this modern phenomenon as the culprit here. This thread is, after all, talking about an adult, whose childhood would have been well before the age of helicopter parenting. Love of appearance and titles over substance is hardly a new thing in our culture, and if I had to guess, I'd say that helicopter parenting is the expression of that love (sort of), not its cause.