At the present time my dojo is experiencing a drop in students for a number of reasons. As a result we are about to indulge in a local advertising campaign. After carrying out a quick survey of family and friends I have discovered that Aikido has a bit of an identity crisis in comparison with other martial arts i.e. everone knows about Judo and Karate but mention Aikido and people just give me a blank look.
So the question is, has anyone out there had any good responses from a particular advertising campaign.