"hell fire"? So, you've died and been to hell and can tell us what "hell fire" is like?
Hyperbole may convince some. On me it has the opposite effect.
I think the point of the analogy was lost. People will be willing to move their life around and over come great obstacles in accordance to how important a given thing is to them.
I've known many children who can never seem to find time to finish their homework, despite spending hours on video games a day. The video game is of a higher priority to the child. We find time for the things we enjoy and fulfill us. People move mountains to accomplish what they value.