I was told the reason why we turn our heads away is because with Nikyo pins and Sankyo pins - it has something to do with the artery or something in your neck that when you turn your head to face the person pinning you will go unconscious. I remember Michael Williams Sensei told us something like that a month or so ago.
In short - don't face nage/tori when they are pinning because you'll put yourself to sleep very quickly.
I wasn't talking about facing tori when the pin is applied: I was talking about facing tori until it is clear the pin will
be applied, and you can do nothing about it/have no chance at an opening/escape, I guess.