europa is the name of the product line. Its the red label gi.
of yu look at the top of the main page you will see a number of colored labels at the bottom os the name of the line that the color corresponds to.
I have the eco, or economy style which is very cheap ($30) meant for beginners until the decide if they want to really get into it. Considering how well it has held up I would think their better lines like the europa would be quite good.