Step aside AIKIDO.... there is a new kid in town. BJJ is the hippiest, trendiest, metro-sexual sport in town.
I can imagine in the near future, Jean Paul Gaultier willl have a line of parfume entitled "Jiujitsu for Homme".
Tommy Hilfieger will create its Tommy Gi and Tommy JJ belts for the man of new millenium.
Calvin Klein briefs and suspender for the discerning Jiujitsu athelete.
Vidal Sassoon haircare product that will hold your lock even in the most engaging postion.
Body Shop body lotion to keep your body smelling floral scent on and off the mat.