I see. I have a subscription there and enjoy reading the articles and watching the video clips. The only bad part for me is that some of the older interviews there are with rather key people from the Aikido or Omotokyo world and the interviewer doesn't seem to ask very many questions that I would have liked to have seen asked. But what can you do?
So their version of Hell is that they don't get the seal of approval from some of the purists. That's a fairly tame Hell.
At least they don't have to constantly drink gallons of Lightning Bolt and do Irimi Nage with Seagal Sensei for an eternity.