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Home > Sponsored Links > Link Guidelines

In order to promote quality in the sponsored links, AikiWeb has set forth the following guidelines for sponsored links. These guidelines are subject to change and it is your responsibility to check these guidelines for changes, additions or subtractions. These guidelines are intended to provide quality sponsored links for both the advertiser and webmaster and to all audience members who view the ad.

  • No inappropriate language - Your sponsored link cannot contain offensive or inappropriate language.
  • Appropriate for all audiences - Links are reviewed and categorized as "non-family safe," or "adult sexual content" on a case-by-case basis. These links may not be accepted on our ad network of sites. Please remember that the Internet is used by people of all ages, race, ethnicity and origin. Your links should be viewable for all audiences.
  • Use standard capitalization - Link text must be written with normal sentence capitalization. No excessive capitalization such as "FREE" or "BUY NOW." Capitalization of the first letter of each word within your displayed URL is permitted. However, capitalization of an entire word, or excess capitalization, is not permitted.
  • No repeated and unnecessary punctuation or symbols - Your title may not contain an exclamation point. Your ad text may only contain one exclamation point.
  • Keep your link text concise - Please keep the following link text limits in mind when planning your links. We believe that concise text provide a great user experience and ultimately contribute to your success.
  • Write accurate link text - Your link text must directly relate to the content on the landing page for your sponsored link.
  • Distinguish your link - include your company name, line of business, or product in your link text or title.
  • Avoid superlatives - If your link contains comparative or subjective phrases such as "Best," "Cheapest," "Top," or "#1," verification by a third party must be clearly displayed on your website.
  • Limit promotional language - Your link text cannot contain promotional language such as "New," "Free," or "Limited Time Only," unless it directly relates to a product found on the landing page for your sponsored link. The use of such terms must adhere to the true meaning of the words. Examples: To use "New," you must offer a new product or service and substantiate this claim on the landing page for your link. To use "Free," the free service or product must be offered on the landing page for your link. To use "Limited Time Only," you must state that the product or service is offered for a limited time on the landing page for your link.
  • Special offers - If a product, guarantee, warranty, or special offer is mentioned in your link, it must be clearly displayed on your website within 1-2 clicks of your link's landing page. If you offer a local service or product, clearly indicate your location in your link text. Example: If you mention that you are selling bokuto for 20% off only in Detroit, you should include "Detroit" in your link text, and your link should direct people to a page that clearly displays bokuto at the discounted price.
  • Links appropraitely - Your URLs must work and accurately reflect your link and site as described in the link text.
  • Destination URL must work - Your destination URL must work properly. Check your spelling and symbols to make sure you entered the correct URL for the page you want users to visit. The landing page for your link cannot be under construction. We require your destination URL to link to an actual web page with content relevant to your link. When your site is under construction or down for maintenance, you must pause your link(s).
  • No pop-ups - We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.
  • Working back button - Links to your website must allow users to return to the website in which your link originated by clicking once on the browser's "back" button.
  • Use clear, direct language and avoid gimmicks.
  • Use Correct Spelling - Check that you use correct spelling.

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